I read a great review of World Wide Salon Marketing in My Business Magazine this month. Itâ€™s a perfect example of a long tail services business addressing beauty salons, day spas and hair salons. From their base in Perth they now have clients in fourteen countries. They help businesses market themselves by sharing marketing ideas.
As well as boasting a seven figure turnover this company is operating with a staff of six. Another online success story. Have a read of their website – they have a range of long copy sales letters, supported by information about how the business works in their About page. This is an inspiring example of what a small business can do online.