Over on Seth Godin’s blog, there is a post called Blow Up Your Home Page.
Now Seth is talking about the fact people get information about people – and businesses – from all over the place, you can’t manage their experience through a home page. But the concept of home page thinking should be blown up for small business for another reason as well.
They aren’t that interesting. Readers aren’t really that interested in your brochure – they are more likely to be interested in solving a problem. Their problem. So create a home page that helps solve your prospect’s problem. They can find out about you later on – not on your home page.